Introducing the new Edmunds website

Why did we change our website?

At Edmunds, we constantly strive to improve our experience for our shoppers. Customers have told us they want to more easily switch between devices while car shopping. As a result, we spent many months using extensive consumer input to design and launch a completely redesigned website, which went live in January 2017. Our goal was to make the Edmunds car shopping experience faster, more engaging and easier to use so you can now enjoy our extensive content and shopping tools across desktop, tablet and mobile devices.

Our redesign reflects our mission to be your go-to resource for finding your perfect car. Whether you’re shopping for a new or used car, looking to lease, buy or trade-in, we have everything you need to find your perfect car - all in one place.

We think you’ll enjoy the simplified layout when researching cars - from reading our expert reviews to building and pricing a car, all the way to viewing local inventory and comparing dealer price quotes - Edmunds is here for you, from the first mile to the last, as your trusted advisor.

Why did we change our logo?

The world of automotive retail is evolving rapidly, and Edmunds is evolving right along with it, helping lead the way. You may have noticed that our logo changed and now contains a warm smile and a wink, demonstrating the playful joy that can be had when Edmunds helps you find your perfect car, quickly and easily. Our entire Edmunds team is passionate about helping our customers and our new logo is a visual interpretation and daily reminder of our mission to deliver a car shopping experience that ends with a smile.

We also dropped the .com from our name and will now be known simply as “Edmunds”, a reflection of the fact that Edmunds is evolving beyond a pure website offering to also help customers and our partners with other car-shopping related solutions.

Navigating the website



Researching a car

If you know the exact Make/Model you’re researching, you can select it by using the drop-down menus located towards the top of the page.

If you don’t have a specific Make/Model in mind, but you know the type of car you want (such as a hatchback, sedan, or pickup truck) you can click Car Types at the very top of the page or you can select the car type under Browse by Type.

Once you have selected a Make, Model, and Year, you will be directed to that car’s overview page where you will find everything you need to know about the car.

In the example screenshot below, you will see the overview page for a 2017 Lexus RX 350 SUV. The blue ribbon above the large photo will allow you to select the type of information you’re looking for - Photos, Pricing, Editor’s Review, Inventory, Build and Price, Features, Consumer Reviews, and Safety. Click any of these and you’ll be brought to its respective information on the page.

How to build and price a car

If you're looking for MSRP, Dealer Invoice, and True Market Value (TMV is the average price people are paying in your area for the same configuration), you will want to Build and Price the car. To do this, select the car you want to price out. Once you have selected a Make, Model, and Year, you’ll want to click Build in the blue ribbon at the very top of the car’s overview page. Then, once the page scrolls down for you, you can click Build and Price which will bring you to the configurator tool you’re used to seeing on Edmunds.

*Remember, if the tool asks you questions such as, “Do you want a navigation system?” feel free to answer each question. However, if you already know the exact style/trim level you want to price out, you can bypass the questions and select the trim by clicking See all styles to the right of the question.

Finding other research tools and information

Click Research at the very top of Edmunds. Here, you’ll find easy access to tools such as:

  • New car comparison tool - easily compare models side-by-side
  • Pricing calculators - estimate your monthly payments
  • Appraisal tool - find out the value of your car or a used car you’re researching
  • Tips and advice articles - read our expert opinions and articles about buying a car
  • Read car reviews and view car videos
  • Research cars by Make - say you want to research all Hyundai models - this is where you want to go!

Looking to share feedback or a suggestion?

We’d love to hear from you. Leave a comment below or click Submit a request in the top right corner of our Help Center. You’ll be able to select the Feedback/Suggestion contact form.  Or if you want to be paired with a car-buying (and leasing) expert, you can sign up for one there as well! Our expert advisors are here to answer any of your car-shopping questions. You can learn more by clicking here.

 

Have more questions? Submit a request

21 Comments

  • 3
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    morleyk

    I agree with torrey1 100 percent. There was no need to redesign the web site. Don't fix it if it ain't broke!

  • 2
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    nylaj

    I agree wholeheartedly with those who dislike the new format.  Edmunds is a "go to" site for tons of car information and now it's terribly difficult and not at all intuitive to navigate. Did you review with focus groups?  If it's not broken, don't fix it.

  • 2
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    corkupine

    Yeah, it's bad. It looks all the other "cool" websites but is totally not appropriate for an information-dense site like Edmunds. I'd be surprised if you tested this on actual users in any kind of scientific way. I guess it's time to iterate!

  • 2
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    torrey1

    why does every car website feel the need to change their format? Cars.com ruined their website, now Edmunds too?? The most important part of researching a new or used car (for me anyway) is finding relevant information. Now, I have to click through 6 different screens and I still cannot even see what colors are available... just dots. Sad you guys changed everything. The old site was informative and easier to navigate.

     

  • 1
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    wagonator

    Another great informative website goes south...all so it can look like a trendy Chrome copycat.
    Where is the silhouette of each car with its dimensions? All I can find are long lists of features & options that would take hours to plow though. Comparing specs of cars of different model years on this site is now impossible.
    Also, don't get why you went with the tiny light grey type. Hard to read on a laptop, maybe it looks diferent on phones?

    "Our logo....contains a warm smile and a wink, demonstrating the playful joy that can be had when Edmunds helps you find your perfect car."

    Playful joy? Who was this meant to appeal to? It's completely inane.

  • 1
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    vaffavaffa

    I find the site completely unusable and the layout is insane.  Right off the bat I experience an unpleasant sensation with the rolling photo ad like I am about to have a seizure and I quickly need to navigate off of that.  Then when I get to the make-model I cannot see quick thumb of the car model and this is a real problem as the number of models have grown so much. For ex. I had to go to cars.com to see which lexus model I was interested in and what did they look like.

    In addition, call me old school but I don't care about the price and the dealer, I know where the dealers are and so does anyone else. I need to know what the car looks like in and out, the performance specs what engine, what milage, what torque. I need to geek out about that before worrying about price and dealers. The info is buried through layers of stupid tabs and menus and the whole thing is setup backwards for me.

    I am in the market for a new car after six years and this site is out at this point I will need to find a new one.

    I m sure the traffic on this site must be dead.

    Oh one more thing:  what is the point of the year selection tab after the model selection?  Guess what? I am buying a new car so just give me the 2017!  If I go  to the dealer and I get $5k off the last year model is my business and I can deal with that later.

     

    Edited by vaffavaffa
  • 1
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    pacbos

    Sydney, Justin,

    Please send the following link to your leader Mr. Edmunds and  your web developers and apply this to your website ASAP:

    https://www.intechnic.com/blog/what-makes-a-website-user-friendly/

    So far I have not read one positive comment about the new look, feel or user friendliness of this website.  I appreciate that you both are providing tips and suggestions to better use the website, but the fact that you even need to provide guidance for basic functions of the site indicate that it is poorly designed.

    Go back and activate the old website internally, use it, then apply what you have learned to update the new website.  The old website worked wonderfully except for speed of content and a few small organizational issues BUT I COULD FIND WHAT I WANT WITHOUT NEEDING TECH  SUPPORT HELP! If it's not easy to use I wont use it........and apparently I'm not the only one. 

    Best regards.............

  • 0
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    onela22

    I can't find my saved cars. I don't see any listing for "your account." 

  • 0
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    Sydney

    Hi chippy55,

    Thanks for providing that feedback. 

    Please note that the site was not redesigned 'for the sake of change' - the intention behind this design was to give our users a more intuitive and easy-to-use experience. I apologize if you feel it does not function this way for you, but please rest assured that the same information is still available. 

    Additionally, I'm sorry to hear that you were contacted by these dealerships early in the morning. Please note that on each form on our site, we do call attention to the fact that your information will be shared with dealerships should you choose to submit. Unfortunately, once your information has been shared, we are not able to control when or how often they choose to contact you.

    If there's anything we can help you find on the new site, or if you would like some assistance finding a good deal in your area, please feel free to contact us directly. We can be reached at (855) 782-4711 or via email at help@edmunds.com.

    Have a great day!

  • 0
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    robjmia

    Your car pictures format is now horrible !!  Gives me a headache with all the clutter.  Even cars.com has a better picture format.  I'm guessing you will be changing the format once the web traffic falters.

  • 0
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    ryan_nyc

    I seriously just created an account with Edmunds to say your new website SUCKS! Tell the web designer less is more i.e. Google!  The previous website was already great and easy to navigate. Why did you guys have to redesign it? I understand you want to make it work better for folks who want to buy and search for cars on their mobile devices but now we can't find any information. This new website is NOT ready for deployment, PLEASE roll-back to the original site or give us an option button to view the original site. Edmunds was the BEST website for finding information on cars now I have to search for alternate sites. This makes me very sad... : (

    Update: Just to be fair, I went on edmunds.com using my iPhone and it looks very clean and sleek. I guess I'll just use my phone to navigate your website perhaps that's your new business strategy. 

    Edited by ryan_nyc
  • 0
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    Sydney

    Hi morleyk,

    Thanks for providing that feedback! We'd love to hear more of your thoughts on the new site. If you're interested in sharing, please reach out to us at help@edmunds.com or at (855) 782-4711. We're always curious to hear what our users like and dislike about the site, so any additional feedback you'd like to share would be warmly welcomed. 

  • 0
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    Sydney

    Hello robjmia,

    Thank you for providing that feedback! Our Photo Team is currently working towards adjusting the way these images fit into the new site. While this process will take some time, they provided the following recommendations to view photos properly on the site:

    • The new viewing window is responsive - meaning, if you make your browser half as wide as your screen, the site will respond and display more of the image:
    • You may also view the images in full by selecting the "Build and Price" button on the vehicle's home page. Once you hit that button, the next page will show the images in their original sizes, though you will still need to select "View Larger" to see larger images:
    • Finally, the easiest way to view full-sized images is to use one of our mobile apps (iPhone, iPad, or Android):

    I know these are not the most ideal solutions, but I hope they will work in the interim. If you have any further questions or suggestions, please feel free to reach out by giving us a call at (855) 782-4711 or by sending an email to help@edmunds.com.

    Have a great day!

  • 0
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    Sydney

    Hello ryan_nyc,

    I'm sorry to hear that you're dissatisfied with the new site. The redesign was intended to create a more engaging and user-friendly experience, and I apologize that you've had some difficulty using it thus far.

    While the site is intended to perform well on Mobile, it should be functioning just as well on a computer. Unfortunately, we have no plans to bring the old site back, but I would be interested to hear where you're running into difficulty on the full site.

    Please feel free to write us at help@edmunds.com, and we would be happy to address any issues you've faced. We look forward to hearing from you!

  • 0
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    Sydney

    Thanks for reaching out, wagonator. I'm sorry to hear that you're dissatisfied with the new site. While the formatting and layout may be different, please rest assured that the same information is still available. 

    The silhouette you are referring to is no longer on the site, but please note that the dimensions of each vehicle are still available under the "Measurements" subsection of our Features & Specs page. 

    Nonetheless, I have relayed your feedback to our Web Design Team. If you have any additional thoughts, comments, or suggestions, please feel free to reach out to us at help@edmunds.com.

    Have a great weekend!

     

     

  • 0
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    Justin

    Hi torrey1,

    Thanks for the honest feedback. I'll be sure to pass it along to our website team. Which car(s) are you trying to research? Here are some tips on finding available colors:

    1. On the homepage, select the make/model/year. This brings you to that car's overview page.

    2. On the overview page, click the green "View Photos" button at the top. You can then click the + icon in the lower right corner of the photo.

    3. Then click 'Colors' and you'll see the car's available colors.

    Another option is to go to the car's overview page, scroll down to 'Build and Price' and you'll be able to configure a car with its available colors.

    Edited by Justin
  • 0
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    Sydney

    Hello gordman,

    Thank you reaching out to provide that feedback for us. 

    The intention behind the site was not to 'fix it', but rather to improve the user experience by increasing its speed and organizing the information in a more intuitive fashion. I am truly sorry if it does not come across this way, and will be passing your feedback along to our Design teams. 

    I understand your frustration with the sudden change, but please note that we list each relevant section in the blue banner located at the top of each vehicle's home page.By clicking on any of these headers, you will immediately be brought to the appropriate section without having to scroll through the others.

    If you have any additional questions or suggestions, please feel free to reach out to us directly. We can be reached at (855) 782-4711 or via email at help@edmunds.com.

    Have a great day!

  • 0
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    Justin

    Thanks for the honest feedback, corkupine. We are always looking to improve our site experience for car shoppers and I have shared your feedback with the website teams.

    Please let us know if you have any car-shopping questions.

  • 0
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    chippy55

    Hello, I don't like the new design, I was so used to the old one and dislike something that is just change-for-the-sake-of-change.

     

    Once again I did research on a vehicle last night and wanted to see what a vehicle was on sale for and I reluctantly provided my email address and phone number. Then I received a barrage of emails, lots of duplicates, from both Edmunds and from 3 separate dealers. Then I was awakened from a sound sleep from 3 different dealers starting at 8:44 AM.  I never do business with any sales person who calls me period. I noticed that Edmunds has a "Privacy Policy" but I didn't bother reading through it, maybe that's the problem. If I did, and if it said, "Edmunds will send your phone number to every dealer within a 15 mile radius as soon as you close this browser window" then I would have never provided my phone number as it turns into a complete waste of time and sleep.

    I already know what Edmunds answer is to why you require a phone number: Its to keep other Dealers from tryna find out what their competition is selling a vehicle for, which is odd to me. And by the way, the only good car buying experience I ever had was buying a Saturn back in '94, there was no haggling on the price, GM had one price for the Saturn, take it or leave it. I bought the car and had it for 15 years, it never failed to start once, best car I ever owned. And naturally GM stopped making them.  There was a lesson to be learned from the car industry there but nobody paid attention, so now the public still has to deal with secret Internet Pricing and emails clogging up your in box and phone calls waking you.

  • 0
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    gordman

    Like others here, I registered solely to voice my utter disdain with the new site layout. 
    What on earth have you done to what used to be my go-to website for automobile information? It wasn't broken, so why did you feel a need to "fix" it. I have used Edmunds for many years, and found the information to be organized and laid out quite nicely. This new approach, with its jumble of horizontal and vertical navigation, feels like a manufacturer's site (e.g. Mazda) now and is decidedly unintuitive and unfriendly. It's a shame that you've followed in the footsteps of the C&D and R&T print magazines, by trying too hard to look modern and stylish, while seeming to forget that your reasons to exist are to convey information in a way that's easy and appealing to consume. Unfortunately, I am far less likely to spend time here now that you have largely ruined what was a wonderfully enjoyable web site. What a shame...

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    charnack

    Hi,

     

    In the old site, I could compare used cars ini the car research area. It was relatively easy to select the features I wanted (ie. years, AWD, transmission style, MPGs, etc) and be provided what vehicles met those criteria. Is there still a way to do so?

     

    Thanks.

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