What is dealer invoice (or 'dealer cost')?

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    Justin

    Hi John. You are correct that some zip codes will not provide Invoice prices, due to local regulations. You can always enter 90404 (that's where Edmunds is located - in sunny Santa Monica!) to get a rough estimate. Keep in mind that we do recommend looking at True Market Value which will be provided for any zip code on our site - as it's a more accurate look into what other people are paying, which can be less than invoice pricing!

    Let us know if you have any questions about buying a car!

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    gmk2311

       I am noticing that, these days (2017), TMV is becoming more subjective.  I recently contacted a dealer in northern VA who offered a steller price on another internet car shopping site, only to find out that they have a $900 DOC FEE!! Of course, they are willing to undercut everyone else's price because they are getting ALL of their profit (and probably more profit than some other dealers) by sneaking that ridiculous doc fee in on you at the signing table. Government is definitely not watching the back of the consumer in Va.

     TMV should start taking these numbers into consideration. That is why I prefer to shop via internet and phone. The FIRST question I always ask when they pick up the phone is "WHAT IS YOUR DOC FEE".  I include the doc fee in my price comparisons. If a dealer charges a $900 doc fee, I refuse to even step foot in their door.

  • Avatar
    Justin

    Hi @gmk2311,

    Great feedback. Sometimes you'll find dealers who discount the price of the car enough to make up for the higher doc fees. We also recommend reading our article about what fees you should be paying which includes the average doc fee per state. For Virginia, the average doc fee is $490. 

    https://www.edmunds.com/car-buying/what-fees-should-you-pay.html

    If you need some additional input before purchasing a car, feel free to click Submit a request at the top of our Help Center to be paired with one of our car-buying (and leasing) experts.

    Cheers!
    Justin

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    bpaul360

    Hello,

    I'm in contact with a dealer for a new 2016 sedan. I've compared their prices with the TMV. The MSRP's are the same: $45,740. The dealer website lists a price of $43,280, but when I contacted them they provided a price of $39,030. Here's what's confusing: they say the $39,030 is their invoice prices, the TMV invoice

  • Avatar
    bpaul360

    Hello,

    I'm in contact with a dealer for a new 2016 sedan. I've compared their prices with the TMV. The MSRP's are the same: $45,740. The dealer website lists a price of $43,280, but when I contacted them they provided a price of $39,030. Here's what's confusing: they say the $39,030 is their invoice price, but the TMV invoice says invoice is $43,080. Any idea what accounts for the difference?

    Thank you.

  • Avatar
    Nate

    Hi bpaul360, please reach out to us at help@edmunds.com. We're going to need more details about what car you're looking at. Please make sure you email us your question and the Make, Model, and Year of the car your looking at. 

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    pepsico2017

    Hello,

    I am in the process of buying a 2017 Toyota Camry XSE. Is an OTD of $21300 including tax, title, customer incentives and dealer fees a good offer. Its in the Kansas City, MO area. Thanks.

  • Avatar
    Nate

    Hi @pepsico2017, yes that is an excellent price (assuming no cash down or trade-in is included in the OTD). Average price a 2017 base XSE is selling for is about $22,500 and that isn't including taxes and fees. 

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    pepsico2017

    Thanks @NathanCrumback. So if I make a $6K down payment and trade in, what do you think a good OTD offer is? 

  • Avatar
    Nate

    You're welcome pepsico2017! I would deduct it from the sale price that you were quoted. So, $15,300 OTD should be right where you want to be. You are well under the average sales price for a XSE and with $6K down you'll be in a great spot on the equity. 

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