When negotiating a purchase, how low of a price should I start out with? (video)

You'll want to make sure your price is as low as possible but still in the ballpark so dealers know you're a serious buyer. For new cars, look at the True Market Value (average price paid not including taxes and fees). We suggest starting at least 2-3% below the TMV. For used cars, use our appraisal tool and start with $500 above the Trade-In value.