Regional Pricing and/or Option Differences for Toyota Models

Pricing Differences for Toyota Models 

We publish Toyota's national prices, and they will be the same as the prices displayed on Toyota's website. However, new Toyota vehicles in the following states are distributed by two independent companies, Southeast Toyota (SET) and Gulf States Toyota (GST), and they both add fees to the prices of the vehicles they distribute:

  • Southeast Toyota (SET): Alabama, Florida, Georgia, North Carolina, South Carolina
  • Gulf States Toyota (GST): Arkansas, Louisiana, Mississippi, Oklahoma, Texas

Any difference you see between an MSRP displayed on our site and an MSRP found at your dealer (or displayed on the regional websites of SET or GST) is likely caused by a supplemental destination charge imposed by SET or GST.

Any difference you see between an invoice price displayed on our site and an invoice price your dealer may disclose to you is likely caused by an administration fee imposed by SET and GST. It could also result from SET or GST adding additional equipment to a vehicle as compared to what is standard nationally.

Edmunds obtains these supplemental amounts from SET and GST, and you will find them listed among the options when you configure a Toyota vehicle for True Market Value (TMV) pricing. If you live in one of the states noted above, you'll need to select these options to order to generate an accurate pricing report.

Option Differences for Toyota Models

Most likely, any options you see at a local dealer but not on our site are either distributor- or dealer-installed options. Edmunds only publishes nationally available options.

Toyota's Use of Regional Distributors

Toyota's use of distributors dates back to the 1960s when it first entered the U.S. market. At that time, distributors helped Toyota find dealers throughout the country to sell their vehicles. However, as Toyota grew and became more successful, it eventually bought out most of its distributors. Only Southeast Toyota and Gulf States Toyota remain in this role today.

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