Where does the name 'Edmunds' come from?

The company's founders chose its original name, Edmund Publication Corp., in the early 1960’s to honor a recently deceased friend, whose first name was Edmund. That name became well-established through the next few decades through our popular print publications, the "Edmund's Guides,” and in 1995, it was incorporated into our website URL, Edmunds.com, which is typically how the company is known today.